Is data really driving creativity? Or is it limiting the creative impulse, imaginations and possibilities of our brands today?
A while back, ‘ad land’ used to play creatively with data [and some technology] strategy and media, together, under one roof. It was also a much simpler time – in terms of data access, media choice and teams working in close proximity [we called it full-service].
The conversation now rages around poets and quants and to what extent ‘the machine’ [data & tech] is leading, guiding or diminishing our collective magic [our creative output].
The truth is, data shows us the way, and imagination works. And collaboration across disciplines is THE difference. That’s when the magic happens.
Panel session with:
· Nick Vale, WW Head of Planning, Maxus
· Suzanne Cole, EVP Media, NBC Universal Studios
· Seth Barron, Head of Creative Partnerships, Google
· Dimitri Maex, President, OgilvyOne New York