“Magic & the machine” – Live panel with Google on the YouTube Beach

The Question

Is data really driving creativity?  Or is it limiting the creative impulse, imaginations and possibilities of our brands today?

The Conversation

A while back, ‘ad land’ used to play creatively with data [and some technology] strategy and media, together, under one roof.  It was also a much simpler time – in terms of data access, media choice and teams working in close proximity [we called it full-service].

The conversation now rages around poets and quants and to what extent ‘the machine’ [data & tech] is leading, guiding or diminishing our collective magic [our creative output].

The truth is, data shows us the way, and imagination works.  And collaboration across disciplines is THE difference.  That’s when the magic happens.

Panel session with:

·         Nick Vale, WW Head of Planning, Maxus

·         Suzanne Cole, EVP Media, NBC Universal Studios

·         Seth Barron, Head of Creative Partnerships, Google

·         Dimitri Maex, President, OgilvyOne New York

14:30 – 15:00, Wednesday 22nd June (arrive at 14:20)

 YouTube Beach, Plage du Gray, d’Albion and Plage du Festival

 https://cannes.withgoogle.com/

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