Attention is the new economy: how long have brands got?

Maxus WW CEO Lindsay Pattison took part in a panel produced by MCN, News Corp and AdNews Australia, also featuring the global CEO of IPG Mediabrands, Henry Tajer; Joe Marchese, president of advanced ad products at Fox Networks (US); and Karen Nelson-Field, professor of media innovation at the University of Adelaide and CEO of Media Intelligence Co.

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