Young Gun VS Establishment – What should you talk about at Cannes?

This week Campaign US asked both senior and junior members of the media industry what you should be talking about at the Festival of Creativity, including our Young Gun Amanda Daudelin, and Steve Williams of the Establishment.

In less than a week, the ad industry will descend on Cannes for the annual Lions festival. Yesterday, we asked industry leaders what they thought would — and should — dominate conversation along the Croissette this year. Today, we asked mid-level and junior staffers (the ones who aren’t always lucky enough to score a bed in the villa) what they thought. As the answers below attest, the industry’s struggle to attract sharp minds may be greatly exaggerated.

Amanda Daudelin
Data & Analytics Manager

Q. What will dominate the conversation at Cannes?

This will be my first Cannes so I am very excited to take it all in.  I expect the conversation and shared learning will be about how data and technology are ramping up effective creativity — magic and the machine. I also feel that consumer security in this data-rich new world needs to be kept high on our collective industry agenda, so I am excited to learn more from speakers and peers from all over the world.

Q.What should dominate the conversation at Cannes?

I hope to hear a lot more conversations that address the talent and industry’s gender equality issue — I’ve been fortunate enough to be in an agency where culture and talent development are a priority, but I also know that being a women in data is still considered an exception rather than the norm, so I would love to hear more about the industry’s collective stance on changing that.

Steve Williams
Chief Executive Officer
Maxus Americas

Q. What will dominate the conversation at Cannes?

Aside from the expected conversations around data-infused creativity and effectiveness, and the impact of new technology on our work and our industry, I also expect that a fair amount of conversations will focus on the issues of diversity and equality in our industry. This is something that has been a priority for us at Maxus, and I look forward to sharing ideas with my peers, as well as hearing from other agencies about their initiatives and solutions toward addressing these incredibly important issues.

Q.What should dominate the conversation at Cannes?

I hope the conversation will be about concrete steps or examples of how disciplines (i.e., media and creative agencies), tech and data platform, and brave clients have come together as a triumvirate to collaborate on ideas. We need to focus on taking meaningful and measurable steps toward positive change, and I believe hyper-collaboration is the key first step. The Cannes Lions should serve as a reminder that the level of creative democratization and cross-agency, cross-vendor collaboration need to continue to improve so we can continue to deliver the best and most impactful work together.