Nick Vale challenged Maxus Young Guns to review Cannes entries critically to uncover revealing trends; I found my favorite work where marketing met empathy. Empathy is not something a brand can own or self-label, empathy […]
This article first appeared on GeoMarketing.com In a panel at Cannes Lions, execs from Kinetic, Maxus Global, and Clear Channel discussed driving consumer relevance — and why OOH is accelerating the development of smart cities. […]
Hello Maxus…Maxonians…Maxites? I write to you for the first time from our apartment in Cannes. The sounds of Vespa’s and old Parisian men hacking up decades of smoke into the streets permeating the air from […]
This article was originally posted on The Drum.
Last year was the first that Cannes Lions put gender equality visibly on its agenda, with far more female panel and jury members than ever before and the introduction of the Glass Lions, showcasing some fantastic work that represents gender more positively and progressively.
This post was first published on Ad Age.
More Collaboration Is Needed Between Creative, Media and Data Teams
Over the past several years, we’ve watched media and advertising agencies bundle and unbundle various services, battle fragmentation, struggle to collaborate and — in unfortunate cases — fail to connect the dots and deliver disjointed ideas to clients. As if the pressures tied to client retention and keeping up with the pace of change weren’t enough to keep marketers awake at night, agencies are still arguing over who exactly owns creativity — as though it could possibly belong to any one party. For me, the answer is obvious. The best idea, collaboratively expanded and executed, wins.
This post was originally published on MoreAboutAdvertising.com
As Cannes Lions prepares to welcome 16,000 delegates this month, and introduces two new Lions to celebrate creativity in entertainment, onlookers and Cannes veterans will again be asking whether the festival has become too large, losing its original focus on creativity.
As part of the Cannes conversation this year, the IPA partnered with the 4A’s to debate the future needs of the industry and presented the topline findings from their work with the Future Foundation which […]