Category: Blog

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The marketing industry not only needs to be proud of its lionesses – but make them visible too

This article was originally posted on The Drum.

Last year was the first that Cannes Lions put gender equality visibly on its agenda, with far more female panel and jury members than ever before and the introduction of the Glass Lions, showcasing some fantastic work that represents gender more positively and progressively.

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Heading Into Cannes: Who Owns Creativity?

This post was first published on Ad Age.

More Collaboration Is Needed Between Creative, Media and Data Teams

By . Published on June 14, 2016.

Over the past several years, we’ve watched media and advertising agencies bundle and unbundle various services, battle fragmentation, struggle to collaborate and — in unfortunate cases — fail to connect the dots and deliver disjointed ideas to clients. As if the pressures tied to client retention and keeping up with the pace of change weren’t enough to keep marketers awake at night, agencies are still arguing over who exactly owns creativity — as though it could possibly belong to any one party. For me, the answer is obvious. The best idea, collaboratively expanded and executed, wins.

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Nick Vale of Maxus: why Cannes needs to strike a balance between ‘Mad Men’ and ‘Math Men’

This post was originally published on MoreAboutAdvertising.com

As Cannes Lions prepares to welcome 16,000 delegates this month, and introduces two new Lions to celebrate creativity in entertainment, onlookers and Cannes veterans will again be asking whether the festival has become too large, losing its original focus on creativity.