Nick Vale challenged Maxus Young Guns to review Cannes entries critically to uncover revealing trends; I found my favorite work where marketing met empathy. Empathy is not something a brand can own or self-label, empathy […]
This was my first time as a judge at Cannes, and the first-time visiting Cannes at all. It was a lesson in utter endurance, so stimulating, interesting, thought-provoking and exhausting! While I have never been […]
Maxus Creative Director Jen Smith offers her hot take of great campaigns ahead of the Cannes Lions festival.